NEW OISELLE ACTIVEWEAR FOR WOMEN AT ST. PETE RUNNING COMPANY January 16, 2015 08:30

oiselleNow in store, Oiselle Running Apparel. Their motto: Run in what you love.

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The running and activewear from Oiselle (pronounce wa-zell) fits with the comfort of much more expensive brands like Lululemon.

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Whether you're taking a stroll or a jog with the St. Pete Running Company GROUP RUN, working out at the the gym, or you're dropping the kids at soccer practice, you'll love the way you feel in Oiselle.

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From Founder + CEO Sally Bergesen

After two kids and six years of “just running,” I was ready to train and race again. But what I thought would be a quick trip to the running store to buy new shorts ended in disappointment. Too poofy, too baggy, too high-waisted, and all wrong in the color department.

Over time – and many a long run – that disappointment became an idea. Not only about new women’s running apparel, but also about a new kind of company. So in the end, the question became not so much why a new running apparel company, but why not?

 

 

 

Blogger Bria works at St. Pete Running Company as a customer service manager.